Natural Toothpaste consistency

Back in 2015 when the first version of this blog post was written, we received lower rated reviews on a few products in store and a common one was for people to be unhappy about the consistency of some of the fluoride free toothpaste products we had in store at the time. There were a few different options and consistencies that were far outside the typical 'Colgate white paste' that many people are used to, so we outlined which ones were different and how best ot use them, and which natural dental products to choose if you want a 'paste' or 'gel' type experience.

Issues with natural toothpaste consistency in the past

There were two that instantly came to mind when people made mention of the consistency of toothpaste that feels strange.

The first one was the Riddells Creek Toothpaste. This one was certified organic and has 30 reviews. It had an average of 4 stars, and while most people love it, some didn't. If you had been around to read the reviews you would have seen that it cleaned really well, but was very sweet in flavour, based on aloe vera juice, it also contains many essential oils and coconut oil and was also made sweeter with vanilla extract. It was very runny. If you tip your toothbrush it may run off. If you're one of those people who put the toothpaste on and then wet it before brushing, you're going to wash it off. You don't need to do that with natural toothpaste. Fast forward to 2024 and this brand is no longer available.

The second one was actually my favourite natural toothpaste back in the day and some people just couldn't quite wrap their head around the concept of this one. The Pure & Green toothpaste was organic too, and you could get 300 brushes from one tube. Despite it being the dearest one in the store at $15 a tube, it was actually the most economical. I think you got a better clean with 2 pumps than 1, so you may only get 150 brushes, but that's 2 and a half months worth of brushing, day and night, from one tube.

The main flavouring from this one was spearmint, which not everyone loves, but I got used to it in a few days. It has a measured pump instead of squirting it out, and since it's highly concentrated, almost nothing lands on the brush. Trust me, it works with a small amount, and I've been using it for years and my dentist had no issues with it and I have no cavities. It has a similar ingredient base as the Riddells Creek, aloe vera, saponified olive oil, coconut oil, essential oils, bi carb soda etc.

Just be aware of what you're buying as you do, and know that they don't look the same as normal toothpaste and they will both wash off the brush if you stick it under the tap first. Pure & Green used to be a whole skin care range as well as toothpaste and then they rebranded the skin care to Zkin and left the toothpaste as Pure & Green but now they're sadly both gone. Zkin haven't posted on social since 2019.

Improved natural toothpaste consistency in 2024

Since we started Shop Naturally back in 2009 we have seen significant changes in the natural market, not only from the range of products available, to many things turning mainstream, to formulas getting so much better.

Fast forward to 2024, and this just isn't a problem anymore. Manufacturers have perfected formulas, started using new ingredients like hydroxyapatite as fluoride alternatives and some brands have been creating natural toothpaste formulas that are still SLS free and preservative free, but do contain some fluoride. So right now, I don't have any consistency warnings for anything in our natural toothpaste range. They're all going to feel like something you're used to squeezing on to your toothbrush that will sit there nice and plump ready for you to start brushing.