What's different about KINDLY Deodorant

There's nothing new about this, everything we stock is 100% natural, but there's still plenty of greenwashing going on where people really need to do their own research. We no longer stock KINDLY, it has become a discount chemist brand, but we can confirm it is natural. It just sits on the shelf next to aluminium antiperspirants at the chemist so you have to do your research.

Kindly natural deodorant is certified cruelty free through PETA. We don't allow animal testing on anything in our store, but some brands do take that extra step for the certification.

Any deodorant that's not vegan will contain beeswax, and in the beginning it was a very popular ingredient in deodorant pastes. Beeswax has some amazing properties making it an ideal choice but it's rarely, if ever, used in a roll-on deodorant. Kindly is one of many vegan deodorant brands in our store.

This is a given in our store, all our deodorants are scented with natural ingredients. When you step outside our store though, many products use artificial scents because they are cheap and they last longer. Whether it's an essential oil or something artificial, this isn't what stops you from smelling, it's just a bit of a mask. You'll find out what the odour stopping ingredients are in Kindly a couple of headings down from here. An antiperspirant will use aluminium to stop you sweating. Natural deodorant just uses natural ingredients to stop bacteria growing in the sweat. We NEED to sweat.

Many brands use one of the other. Those that use both offer greater protection. A magnesium oil roll-on can be swapped out for a deodorant in a pinch, which is why it's such an effective swap. Straight magnesium on your pits will cause them to be warm and tingly if you're deficient, so be mindful of that. In the quantity that it's in any deodorant formula, that won't happen.

Now that I see it in action, I  don't know why it wasn't done earlier. It's a brilliant idea. The thing that makes you smell funky isn't your 'sweat' as such, it's the bacteria that forms after a period of time. Just like in the gut, there's good bacteria and bad bacteria. Probiotics are good bacteria. When they are added to a natural deodorant formula, the probiotics will take over the bad bacteria and help the other active ingredients in the deodorant negate odour.

The powerful combination of essential oils, bi-carb, magnesium and probiotics make this a very hard working deodorant and worth a look.